Working with leaders and trustees, we secured funding to run a digital search marketing campaign aimed at improving numbers in Nacro’s Southampton-based education service, Totton College. This has enabled the marketing team to work with key college staff and consult with young people to plan the campaign.
Run alongside a learner recruitment events and schools liaison, the result has been a 300% increase in open day attendees and a 200% increase in course enquiries.
Improvements across the board have just led Nacro to gain Ofsted ‘Good’ rating, an especially outstanding achievement as it works with many students and learners who have not thrived in mainstream education and are described as hard-to-reach.
Here are Nacro tutors and learners with their Ofsted certificates.