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Targeted content at low cost

drinkI contributed towards the winning of a new contract to run the Recovery Near You service which covers Wolverhampton, offering support and advice to members of the public on preventing drug and alcohol use. This required achieving and maintaining compliance with required standards at low cost, which we achieved. I also updated the website’s balance of content:

  • Increased use of videos to explain the service and video case studies
  • Endorsements and quotes from patients, partners, medical staff and the community
  • Stats and achievements highlight graphics
  • Improved accessibility and multi-language functionality
  • Simplified structure
  • Improved multilingual graphics and downloadable material, targeted at the local community.
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